By now you have probably seen them… the people claiming they can help you earn unlimited profits by setting you up on social media. These people claim to be Social Media Experts. What these people are doing is actually turning a valuable marketing channel into a wasteland of spam and incoherent babble. The truth is, there are some great people out there that do know what they are talking about when it comes to utilizing social media, but too often they get lost in the noise.
I did a quick search via tweetdeck on the phrase “social media expert” and well, there is a lot of chatter. I then went over to wefollow.com and did a search on “socialmedia”, the result 24,231 users have tagged themselves with this. Now, not all of these people are claiming to be experts so I thought I would look a bit deeper and went over to twellow.com, did a search for “social media expert” and wouldn’t you know it, 656 results. Justtweetit.com, 414 listings for “social networking” and the old standby – I did a Google search on the exact phrase “social media expert”… 1,450,000 results (at least the top results were others lamenting the other “experts”.)
The issue comes down to what are the services these people truly provide? How many of these experts actually have helped a company earn true ROI utilizing this channel? (You know actual dollars and not just some stupid babble about engagement.) How many of these experts can actually help you track if your efforts are producing sales or influencing buying behavior? How many of these experts helped companies integrate social media into their current marketing mix? How many of these experts know social media is more than twitter, Facebook and Youtube? How many of these experts actually have marketing experience beyond setting up their own pages on twitter and facebook and pimping out their own services?
The problem and actually the excitement behind social media is there is so much unknown and it is a constantly evolving space. I think it is great that so many people are on board and I think it is awesome that companies and marketers are finding ways to utilize SM. I just get infuriated when I think what damage these “experts” are actually causing.
This is why, I never want to be considered a social media expert.