I have been a critic of Joey Elliiott all season, but in the second half he had me believing he was at least Billy Dicken... the problem was Coach Hope wasn't Joe Tiller. I know we all need to give Coach Hope time, but when you basically give away a game there is only so much of that the fans will be willing to take (you know, the fans that finally came to life last night and had the stadium roaring.)
Why, why, why do you go into a prevent...ever? Especially when your defense finally had a swagger they had not had all season. They shut ND's scoring down the entire half, until that ridiculous coaching decision - ND marched down the field, and as a result scored... meaning we will have to hear about the miraculous Jimmy Clausen for years (is he is courageous as Brady Quinn now ESPN announcers?)
But even bigger than the prevent defense... how, oh how do you call a timeout when you stop the other team inside their 5 with about 30 seconds, the clock running, on third down, when they have no timeouts? They would either have to rush a play or spike the ball making it fourth down. Guess what, your D stopped them on third down (on what might have been fourth if not for the timeout.) How do you call that? Because you have no faith in your defensive players to stop them and you want to preserve time. What kind of message is that - what kind of message is that when you include that with forcing the D into a prevent? What that does is deflate the players and you have to hope it does not carry over into future games... or you have lost them, and for how long.
Every loss to Notre Dame stings - but this one stung more. It stings because Purdue should have won, should have had momentum, but bad coaching lost the game. I can't take another lost decade of Purdue football.
I guess this is where I apologies for that.
Why am I doing this? Well, earlier tonight I wanted to make a sandwich, Torry was finally getting some time for herself after I got home and Logan was really getting upset. I knew that if I held him I could get him to calm down, but I also needed my hands to make the sandwich. Then I thought about the Moby. If I just threw it on quickly to make the sandwich (and eat it) it would be over quick. So, I put it on and got Logan into it.
Surprisingly it was really comfortable, and I had almost complete mobility. So after my sandwich I kept Logan in the wrap for some time after - it was kind of cool how calm he was and how natural it felt. So, for opening my mouth before even trying something I apologize. And, in truth, I didn't look half bad (however I would have looked much better in black to cover my love handles.)
On a somewhat more serious note I will add that I am someone that radiates heat and after an hour with Logan that close to me I was getting very warm, so if any other dad does try a Moby keep that in mind.
So in closing after further review the Moby would get a 4 out of 5 in my newly created (like just now) Dad Star Rating Scale.
One huge difference now is baby strollers - back when Bailey was born we had what basically amounted to a one-size fits all stroller, it was big and it was ugly. But now there are about as many options in the stroller market as there are in the auto industry. What is amazing is you can see there was some thinking in mind about the fact that dads will be pushing these around. In fact Uppa Baby strollers were actually designed by a dad. In the end we chose the Bugaboo Frog. First, the thing just looks cool, but beyond that it is increadably practical from the suspension system to its easy manuverability, this thing glides through the city. Bugaboo makes other models that include really smart features like an extendable handle for the taller dads out there - while these aren't necessarily a dad product, they are a product a dad will love to have.
More specifically targeted to dads are all of the new diaper bag options. In fact, there is an entie line out now called "Dad Gear" - Gone are the pastel flowers and Winnie the Pooh, they have been replaced by messenger bags with skulls and flames. Personally, that doesn't really fit my style, but the bags with collegiate logos are very cool (but where is the Boilermaker Bag?). Another very cool option are what look like fleece vests or jackets that actually have hidden components that function as a complete bag. In the end my wife and I decided to go with a bag that worked for both of us, and settled on Columbia Treckster bag - which is a lightweight backpack that is easy for any of us (including Bailey) to carry, or, with its handle straps it easily can be attached to the handle bar of the stroller. I still may consider the fleece vest, and if the Boilermaker bag ever comes to the inventory list of course I am going to get that. But for ease of use, looks and price you can't go wrong with the Columbia.
One of the things my wife did buy that I just can't see myself using is a Moby Wrap. It is a baby carrier that once you get it all on you look like a ninja or a star wars fanboy. It actually looks cute when Torry wears it, but I would have preferred the Baby Carrier by Ergo. Once Logan starts getting heavy I am pretty certain that we will be getting one so I can help carry him in public.
These are just a few examples, let me know if you have any products that you think a dad shouldn't be without. I will continue to post my favorite products for dads.
For the past year I have been working on launching and building the Social Media presence of SAVO. Yes, the past year. The process was long, but well thought out and well worth the effort. The final piece of the puzzle was put in place last week, Blog.SAVO.
Blog.SAVO offers the company the opportunity to extend the conversation and share expertise and experience with the public. One thing that is noticeably different compared to many other corporate blogs is that multiple voices, from all levels in the company are represented. This is core to some of the central thinking at SAVO that Tribal Knowledge can come from anyone within the company. I am lucky to work with a lot of very talented people every day - and in time, as the content on the site grows, this wealth of information will be shared well beyond the walls of the company.
For me this marks a very exciting time - my vision is coming together. While we have implemented multiple pieces of the strategy already, the blog is my personal crown jewel (if it weren't for the birth of my son Logan three weeks ago I would have called it my baby.)
A factoid that might interest only me… I use Google Analytics behind the scenes on the blog here (side note, if you have a blog and you aren’t using some sort of analytics you need to be doing so) – anyway. Since I wrote the piece title Little Green Truth I have had a bizarre trend in my analytics. Each day I get at least one direct traffic hit to this article, even more interesting to me is that it comes from either Haverford or Havertown, PA. Whoever you are, first, I love you. Keep coming back to my blog every day.
It makes me wonder why, or what the reasoning is. Could it be a bot? I thought maybe it was some weird AOL thing, but if I am remembering correctly it would be a hit from WV not PA (I could be way wrong on this but it is what I remember.) Or, is it someone who is trying in someone strange way to help me drive traffic to this article? I know that isn't how it works, but a Google search for little green truth does find the article in the #1 spot. ;)
I use analytics all the time in my day job, monitoring traffic sources, patterns, etc – and maybe I just overlooked a similar anomaly occurring elsewhere on other sites, but this one is just a strange one to me. If anyone else has experienced something like this, or knows something I don’t – please fill me in.
contractions have already started (5:15 CST). #twitterbirth
OK, you know it, I have slight twinges of hippie – shocker. And I am going back to a topic I thought I would never touch again on this blog… diapers.
Why am I doing it again, because I think when studies are done and presented surrounded by ads of one of the key beneficiaries, I just don’t like it. Even as a marketer.
The biggest issue I have with the piece is that it does what other industry sponsored pieces have done – hype up disposable advantages (in this case diaper rash and day care usage) and basically poo poo’s (heh) any advantage gained in using cloth.
The article, or center, is funded by Huggies. According to WebMD center funding means:
Content under this heading is funded by a third-party and independently created or chosen by WebMD. This content is subject to the WebMD editorial review process for accuracy, balance and objectivity. The content is not edited or otherwise influenced by the supporting company except with the possible suggestion of the broad topic area. For more information, read the WebMD sponsor policy.
OK, I can be cool with that – you say it is balanced and objective by your editorial review – but it is funded by a third party – in this case one of the big winners in the piece. :/
Now since it is WebMD of course they don’t want to touch on the financial differences in choosing cloth vs. disposable – I can look past that. But the fact still remains that this cannot be seen as objective analysis the way it is presented.
On the topic of diaper rash, the winner for disposables, only one pediatrician is quoted? Where is the actual data to back this? That is what people want, not just opinion. In the end it may be true, but at least be fair in the assessment. I know from the experience when our first born was in diapers – he came home from day care with diaper rash often. He wore disposables. Does this make it fact that kids who use disposables and go to daycare will get diaper rash? No, obviously. So I won’t try to make people believe that, if I had scientific fact to back it then I would.
But this is not even my main point – my point is this information is pushed out as fact because there are big bucks supporting it. If WebMD had published this piece without tying Huggies name to it I might have given it more credit – but they didn’t, so I can’t.
Like I said in an early post on this topic, and to its credit the article does too… this choice is really up to the parent. People have different lifestyles, different values and different views. This is a good thing – but if we do want to make a choice and want to research it first it would be nice to have noncommercial examples to help inform us.
Really, I think this will be my last diaper post ever (until I get another bug up my butt that is.)
As an advocate of how social media can be effective when incorporated into a corporation’s larger marketing program, it is painful for me to see when companies do it wrong.
A recent example of this was Marsh supermarkets and its Facebook Coupon. Marsh sent a $10 coupon to their Facebook Fans thinking that they would forward it to a few people – the result, mass produced coupons and some being sold for individual profit… Question here, what is the going rate for a $10 coupon?
As a result Marsh has decided not to honor the coupons resulting in an expected backlash. A Marsh statement reveals that this is one of the company’s initial initiatives to use social media as marketing.
This should serve as a lesson to any corporation jumping into social media (be it Facebook, Twitter, YouTube, etc) – make sure you have a solid plan in place, and like all marketing initiatives think through the campaign completely before launching it to the public. Something KFC hopefully learned from the Oprah debacle.
Social Media is hot, and it is smart for corporations to get in on it now… but only after you have decided what your desired outcomes will be. I think the Marsh coupon idea was a smart idea, but in my opinion they should have limited it to the actual Fans.
I don’t think Marsh should suspend future Social Media plans, but I think they need to realize the power of viral before launching the next campaign. I also think this should serve as a lesson for any other company wanting to jump the gun without having a plan in place.
Any time in the next month, Torry (wife), Bailey (son) and I will be welcoming a new baby into our lives. This moment, of course, has brought a lot of excitement into our house. Bailey cannot wait to be a big brother, which is a role I know will suit him perfectly. Torry, although the pregnancy has been tough, is already in nesting mode and is so ready for this. Me, I am excited, but I am scared beyond description.
When Bailey was born just about anything that could be different was different. He is eight years old now, and Torry and I were 24 and 25 years old respectively when he was born. We lived the typical suburban life, even at that age. Both of us were employed and pretty fresh in our careers. For us everything was new, it was all exciting in a way most young parents can relate to.
Over the years Torry and I progressed in our careers, Bailey spent a lot of time in daycare and eventually moved on to Kindergarten and now is preparing for third grade. We have made a couple of significant moves, to Fishers, IN and then to our current location in downtown Chicago. Basically, the last eight years have been a whirlwind. But now, everything is different, but not in a bad sense.
We are living in a city environment and are out of the ‘burbs. Torry has put her career on hold and is doing a great job as a stay at home mother and care giver. Bailey now has a full time parent at his disposal, as will baby number two. And I am eight years older, and I feel every one of those years in my now out-of-shape body.
In those eight years we have experienced the horrible events of 9/11, we have seen our once strong economy decay, we are also more aware of the impact that each one of us has on the environment – it is just a different world to bring a child into. Add to the fact that we are living in Chicago and not the vinyl suburbs and the anxiety level rises. It is just an entirely different ballgame this time around.
In the end, I wouldn’t change our decision to add to our family for anything in the world. I know I am going to lose control of situations, but that is just part of the journey. It is going to be a crazy ride, and fear is a part of that, but I am glad to be taking it with Torry and Bailey.
When I started this blog, my goal was to share marketing insights I had gained over the years – it was something I know well and can speak clearly about, but a post a few months back really got me thinking about the value I can provide in the wide world of noise (the internet for short.) As marketing has been a big part of me for the last 15 years, it is only a part.
Who I am as a person is obviously much more than that, and this is why when I broke from talking about marketing to issues of more personal significance I began rethinking. Ever sense I can remember I have always had a passion about improving the world in my own little way. Taking care of the environment has always been a big part of that, as I have aged I have not changed my view, but rather lessened my intensity on how I can make an impact.
As a parent with a new child on the way I think it is time to rekindle the flame. The world we live in has always been hectic, the fight for survival has always been there – but in a time when we are all more enlightened isn’t it time to stop making excuses and start working to make a difference?
From carbon emissions, the melting of polar icecaps, the increasing level of trash in landfills our years of excess have come at a cost that we are placing on future generations. In the instant gratification world we worry about what is in front of our nose when the real danger is sitting around the corner. It would be hypocritical of me to sit here and think I have not been part of the problem. For years I made choices based on convenience as opposed to what might be best for the world (Seriously, I love Fiji water, but in the end it is just water and I put a lot of plastic in landfills when I could have easily gone to the tap.)
So now my focus is on where in my soul I know it should be – sure I might sneak a little marketing babble in here or there, but in the end my blog is going to focus more on the social issues that matter to me. You will still get the snark, but there might be a little more vinegar too.
My challenge to you who read this is to do everything you can to educate yourself on the impact you have on the world and see if there aren't a few changes you can make. Also, if you have a reason to refute what I post, please do - in the end it is all about education and none of us is ever done learning.
Social media is quickly becoming the “it” phrase for marketers. We have flocked to twitter and are pumping out tweets to add to the collective conversation. We are using tools like tweetdeck to manage feeds and conversations of interest. We have put up a fan page on facebook to supplement our existing websites as a way to connect immediately with people who are our fans. We also are creating and joining groups on LinkedIn to leverage our position as thought leaders…but, this is not where it ends.
To truly understand social media and your place in this online world is to understand that almost every day there is a new channel rising up. Certainly a lot of these tools will come and go, but what about the ones that stick? Are you there, are you speaking to these audiences? If not, are your competitors? Have you looked to see if your brand is still available as a user name?
This last point is a big one. As social media grows, we marketers lose an element of control over our brands and place it squarely in the hands of the community at large. This can be a great thing, if you are using social media to its fullest as that is actually one of the goals. You want others to speak about your company to their followers, but what if someone takes your existing brand and starts a presence on an up and coming site? Celebrities deal with this all the time and it isn’t something that businesses should think they are immune to.
It is important to be aware of not only what is hot now, but what might be hot in the future. Even if you don’t have the time to manage every possible social community there are tools that can assist you in easily distributing your message over multiple platforms without much additional effort or time commitment. Even if you decide a certain channel is not appropriate for you, which is highly likely, it still might be in your interests to create a profile to secure no one else does first. In addition, a lot of these communities offer the ability to include your URL in the profile so at a minimum you are placing that link across a broader spectrum of the internet.
Following is a list of some of the larger social media sites, including a little basic information on each.
My.mashable.com: Mashable is a site you should be familiar with. Mashable is the leading blog focused exclusively on Web 2.0 and Social Networking. It is frequently linked on other social media networks. Basically my.mashable is your profile on this site where you can also add links to your other social networks along with other basic information. The site allows you to list your current activity, join and create groups and friend other members of the community.
Plaxo.com: Plaxo bills itself as “not a place to see how many online friends you can collect” It is basically an address book that allows you to post updates to the people in your book. It is a place to share blogs, photos, etc. Pulse works as a dashboard to view others social media platforms in one place. It is kind of the more grown up version of the better known aggregator friendfeed.
Friendfeed: it is just what its name is – a feed of all of you friends other social media activities – you can link twitter, facebook, LinkedIn, YouTube, etc here and see everyone’s update in real time. What if your friends aren’t on friendfeed? No problem, it allows you to create a virtual profile for them until they eventually do jump on the wagon like they did for twitter and facebook. Also, you can segment your feeds into categories like personal, business, etc. You can also create and join groups relevant to you or your business interests.
LinkedIn: At the most basic level LI allows you to connect with all of your business contacts made over the years and serves as a living resume for you. LinkedIn also allows you to become a member or create groups with business professionals with like interests where you can share your insights and content with others who have opted in. Also, another big portion on the LI site is Answers – if you haven’t made yourself familiar with answers yet I recommend you do so soon.
Streetmavens: This operates similar to twitter with its microblog quality, but at a very local level. If you are a small business working in a specific geographic area it is something to consider as it is a place where people go to find out what is happening in their area. Plus, it offers a search feature that allows people to find what they are looking for happening in their city.
Twitter: The biggest microblog in the game
Ping.fm: this in itself is not a social tool you go to find information, rather it is a tool to use to create a message in one place and then it does the work of submitting it to your feeds on all of your other social sites. It is a blessing for those of us trying to easily get a message out to more than one channel fast.
Identi.ca: when of the up and comers in the world of microblogging. Its interface is not as clean as twitter, but navigating based on the tab based system is pretty easy. It does not have close to the community size as twitter, and is filled primarily with early adopters. A feature that identi.ca has that twitter does not on its mane site is the ability to create and join groups.
Koornk: Basically a twitter clone with clucks as opposed to tweets, which offers localization and opened support.
Kwippy: again, another microblog which offers the ability to share Gtalk, Yahoo and Facebook status messages with friends and have conversations around them. You can add kwippy as a contact in your IM and your statuses get stored and you get IM notifications whenever someone comments. Kwippy is still in early adopter phase and you need to submit your email to be invited to the community.
Multiply: Multiply is a community that allows you to update status, add photos, your blog, music, reviews and contacts all to one main dash. You can also create and join groups add videos and links to your profile. You can use the site for free, but Multiply also features a paid subscription that allows you to sort high res originals of photos and video, gives access to others hi-res content, higher video upload limits, ad-free browsing and one click album downloads.
Plurk: another in the growing number of microblogs, with a twist. Plurk shoes your 140 character updates in a timeline format instead of the traditional linear format used by other microblogs.
Tumblr: This site allows you to post photos, text, links, music, videos etc. You can post from your desktop, browser phone or even email. Tumblr also allows you to create an audio post from your phone. An added cool feature is the ability to add tags.
Vox: A blogging tool that allows easy integration with Flickr and YouTube.
jaiku: Yet another microblog, this time with the power of the name Google behind it. Jaiku operates a lot like twitter and allows the creation of channels (basically hash tagging) the biggest problem with jaiku right now is the lack of a good search feature, but with Google behind the scenes it may only be a matter of time.
Brightkite: Again a microblog, but the difference with Brightkite is that it is based on geography where you can check in to let people know where you are and add a photo of your current location – it is also a good tool to find out what is going on in the area you are. But in the end, functions like a microblog with pictures.
Youare: Basically, again, a microblog that was started in Spanish and moved to French and English speaking communities. Like twitter you can post updates in 140 characters, but you can also share video and pictures. However, here is where it is really different – full bios, including work life and education and the ability to add favorites and import from Flickr, YouTube and Delicious.
claimed / OpenID: A one stop place to create a log-in that can be used on sites like Livejournal, Magnolia, Technorati and Twurl (to name a few.) On your page you create a profile of all the sites that comprise your identity allowing you to easily prove ownership.
Slideshare: Have a cool presentation, this is the place to share it with the world – SS allows you to also embed shows onto blog or website, share publicly or privately, synch audio to slides, market events and join groups.
Facebook: the standard line for facebook is it is an a living directory of everyone you care to keep connected with from birth to today and share what is going on in your world. On the business side there are fan pages where you can connect with the entire facebook universe if they become a fan. You can add events, pictures, updates and send messages to all of your fans quickly.
Bit.ly: URL shrinker with advanced analytics
Twurl.cc: URL shrinker that allows you to track number of clicks
Vimeo: A place for you to share videos
Seesmic: another place to add personal videos – the cool twist is the ability to create conversations with other people submitting their video updates.
YouTube: Beyond just uploading video you need to look at the benefits of creating a YouTube channel where you can add a detailed bio and links to your site – post recent activity updates and comment back and forth with viewers of the channel. Plus as you get subscribers to your channel they can be notified of new updates.
So, that is my list. Like I said earlier the world of social media is ever growing and in short time this list will be obsolete supplemented by the next 30 sites of interest. In the big ocean of Social Media, do you know if you have even begun to create a ripple?
One of the cool things that have occurred based on some of my recent posts is the awareness level I have gained about some companies and products I didn’t know existed. From direct feedback to my own research I have learned a lot about these companies and the things they produce.
I have also had the chance to see that many of these cool little companies and products don’t have the bandwidth to market with some of the larger, better known brands. They don’t have the teams to help with SEO and PR to help pull their websites to page one in search ranks. They may not know about how a search marketing campaign can help drive traffic, or how inexpensive it can be. Also, some have not jumped on the social media bandwagon based on either not knowing how it works or not having enough hours in the day. These cool little companies and products are the small businesses that we hear so much about being the lifeblood of our country, and especially in times like this everyone could use a little extra publicity.
So, I have decided to do a little experiment. What I want to do is find out what cool products you feel need a little extra shout out (I hate that phrase, but whatever.) I am asking those of you that read this to send me a link to the company/product website (G rated of course) along with just a few words about why I should link them from the blog. Please note that I may use your comments along with the link to let others know why they should check this product out. In an upcoming post I will put together the links that pass my little sniff test and put them out to my readers (OK, I am not like CNN, but some people do actually read this stuff.) And in SEO every link counts (OK not every link, but that is not the point I am trying to achieve.)
Could this be a colossal failure and no one gives me anything to work with sure, but you get used to things not going as planned at times in marketing. So, with that said, if you think someone needs one more link on the web and a few words of love please let me know. Don’t be shy if the product is yours feel free to pass on the link. It doesn’t matter the industry or product, if I need to turn it into a couple posts so be it. As a consumer of knowledge (sometimes trivial) I really just want see what’s out there. You can message me on twitter or email me directly, I look forward to learning more about what is cool to you.